Here are some basic tradeshow colors and how they affect show attendees when viewed.Tradeshow Colors The importance of color in the design of a trade show booth and its graphics cannot be over-emphasized. Color appeals to emotion, creates feelings, and causes humans to react in certain ways - whether obviously or subliminally. Here are some basic colors and how they affect us - and thus how they affect trade show attendees when they view your trade show booth and its design: Red - an emotionally charged color that encourages fantasy; women are drawn to blue-based red while men prefer yellow-based red Yellow - the number-one attention grabber that if over-used can cause viewer crankiness Green - makes people comfortable in unfamiliar surroundings and is associated with nature and money Blue - provides a calming effect and encourages fantasy; not good for a high-powered campaign that needs to generate energy Black - represents power White - portrays purity and honesty Grey - encourages creativity but can be perceived as dirty Brown - construed as informal Silver and Gold - indicate top-of-the-line products more@:http://www.espexhibits.com/trade-show-tips.php#color |
